ˏˋ°•*⁀➷ River Island //

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What do I already know about River Island?

- Clothing Shop

- Cheap (Not price, Material)

- Modern

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High Street Fashion Brand (River Island)

Over 250 stores in the UK

Established 1948 

Ever expanding worldwide and online

Typically, conventionally high street fashion advertising

During 2018, a shift in the sustainability campaign began

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The red and black connotates to masculinity however, classy and sophisticated. Direct gaze wide smile. Theme is people shouldn't be labeled but clothes should. Disabled person being presented as independent and optimistic showing a positive upbeat representation. This man is Jordan Luce, and ex pro basketballer who is French, reinforces the romantic aspect.

- Classy Colour scheme

- Strength

- Tagline

-Total control of his life, total control of his lived experience

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Intertextuality - Referencing to a wider campaign.

An example of this would be the audio and visual campaign of river island, their 2018 Autumn/Winter

referencing 'Smooth Moves Only', 'labels are for clothes', '100% style queen' and many more.

The Target audience; Primarily at young adults, appealing to trendsetters and fashion consumers.

The visual style; feature vibrant colours, eye-catching visuals and the use of urban colours align with the campaign's energetic style.

Narrative; Jordan embodies a confident and stylish persona, the movement is promoting empowerment through fashion.

Social Media Integration; Using hashtags, the campaign encourages the sharing of this content.

Branding Identity; Reinforcing that River Island is a go-to brand for contemporary, stylish pieces corresponding with youthful energy and modern trends.