Unseen Adverts

 

- Font is in Sans Serif and in all caps to present more manly and dominant.

-'Man' has a separate line enforcing masculinity

- Product itself is outside of our point of attraction making us see the image, this depicts the message that 'you're able to attract women with this as well'.

-Dark blues and blacks connote to the stereotype of blue being a boy colour

-Leather jacket creates an impression of a manly environment

-Contrast of the dark clothing and dark hair of the man, the woman appears promiscuous through the smooth, pale, skin on display posing the same suggestion of this is what you will attract.